Tuesday, September 29, 2009

Is a Ban, Bane or Boon?

Once in a way we come to know that a book or a movie has been banned by the Governament or a Cleric or the Supremo of a Mumbai based organization. The word ban has synonyms like boycott and there is an Urdu word for it. These bans arise if there is an iota of offence or more importantly perceived offence to the banning party. Such bans, without exception, become a boon to the publisher/author or producer/director as the case may be.

Statistically 99.07% of all bans are stage-managed and banning parties are unaware of the manipulation by the banned party. This technique is very handy when a publisher/author or producer/director realizes that their work is going to be an utter flop on release. As a rule, every ban evokes immediate response from the media, which gives wide publicity from Flash News until Walk the Talk few days later (in media parlance, it is known as MHRC which means media hype retention cycle) and generates curiosity in public. Public is ready to derive the illicit pleasure and everyone wants to be the first to know why such and such thing is banned or what is there in it to attract a ban. It is something like biblical forbidden apple. They get their personal copy of the Book from black market or buy a pirated CD. Experts say that this technique has optimal efficacy when it is sparingly used and there is no more than one ban in any MHRC period. Well orchestrated proscription gets lifted soon after all the printed copies / pirated CDs are sold out thereby creating demand for re-print.

Arithmetically, in the remaining 0.93% cases, ban is a bane.

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